SEO involves optimizing your website to be easily found by search engines like Google, Bing, Yahoo, and DuckDuckGo. This optimization leads to improved organic rankings, attracting more qualified leads to your site. The strategies used to achieve higher rankings include technical SEO, onsite SEO, and offsite SEO.
In technical SEO, the objective is to optimize website performance for faster loading and improved functionality, a priority for Google. Key areas of focus include schema implementation, image optimization, correction of 404 errors, updating broken links, implementing redirects, eliminating duplicate content, generating XML sitemaps, and establishing a logical naming structure. The initial phase of any technical SEO initiative involves conducting a comprehensive site audit, laying the foundation for subsequent technical, onsite, and offsite SEO efforts.
Onsite SEO strategies revolve around optimizing two key aspects: enhancing UX (user experience) to drive conversions and delivering valuable content that addresses the needs of your audience.For improving UX, we often integrate tools like HotJar onto clients’ websites to gain qualitative insights. This allows us to track user behavior, including scrolling patterns, button interactions, and areas of focus, offering valuable data beyond traditional Analytics. Implementing these insights enables us to enhance audience engagement and refine the overall user experience effectively.In addition to UX enhancements, onsite SEO primarily involves developing high-quality content for your website. From Google’s perspective, prioritizing websites with relevant and up-to-date content is essential. Therefore, creating fresh, keyword-rich content signals to search engines that your site is a valuable resource for users. Tactics include optimizing meta tags and descriptions, refining page titles, implementing internal linking strategies, and producing blog posts and video content.
We commence with an SEO audit to evaluate your current onsite, offsite, and technical SEO performance. Upon identifying any deficiencies or challenges, we formulate a roadmap to address high-priority tasks, aligning with your growth objectives and enhancing your search ranking.
We utilize Looker Studio (formerly known as Google Data Studio) to generate reports tracking various SEO metrics. Additionally, we monitor your current rankings for top keywords and track improvements on a monthly basis.
While the SEO audit and implementation typically wrap up within the initial two months of the campaign, significant results usually take between 6 to 12 months to materialize. It’s crucial to recognize this timeline before committing to an SEO campaign, as it operates more akin to a marathon than a sprint. Unlike Google Search Ads, which can yield leads as soon as the ad campaign goes live, SEO focuses on achieving organic page-one rankings over time, rather than paying for placement. In essence, SEO is about owning the space, while Search ads are akin to renting it.
Local SEO involves optimizing your website to target a specific geographic area. If your business has a physical location, prioritizing local SEO is crucial for maximizing visibility in your local market. For instance, if you operate a credit union with multiple branches, focusing on ranking locally in those specific areas is paramount, rather than aiming for regional or national visibility.Strategies for local SEO include incorporating location-specific keywords, claiming your Google listing, managing reviews and ratings, acquiring backlinks from reputable local sources, and developing locally-focused website content. These tactics work together to improve your organic ranking for targeted geographic searches, ensuring that your business is prominently displayed to local customers searching for your products or services.
